Agents can access a Shearings toolkit online

by Laura Gelder

Shearings Holidays has created its first Travel Agent Toolkit with downloadable brochures and promotional material designed to help agents share holiday ideas with their customers in an easy and engaging way.

Timed to coincide with the January peak booking period and themed around the operator’s turn-of-year marketing campaign – This is Shearings, the toolkit includes banners for online use, posters and window displays plus access to visuals and video content.

The toolkit can be downloaded online and is broken down into key sections.

A downloadable mini-brochure, This is 2018’ – The brochure, contains handpicked holidays from around the world and has been white-labelled for agent use. It can be downloaded as a PDF for customer communications or shared via an online link.

Agents can also download six different digital banners to use online, as well as via Facebook and Twitter. There is also a range of sample tweets and Facebook posts available for agents to cut, amend and paste.

A selection of posters and window displays can be printed in A4 or A3.

Shearings has also collated photographs and videos for agents to share and use.

A new closed-user Facebook group is available for agents to join and will be a used to share new products and exclusive competitions with the trade.

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