Florida three-in-one with Premier Holidays
by Laura Gelder
Premier Holidays is promoting Florida with a new campaign in conjunction with three of the state’s tourist boards, offering Kissimmee for its theme parks, Tampa for the foodie scene and city life, and Fort Myers for beach relaxation.
The tour operator has put together a tactical core itinerary to the Sunshine State which will enable people to experience a Florida Adventure encompassing all three regions.
The 14-night fly drive itinerary is from £1,599 and includes a stay at the Disney Area Executive Home in Kissimmee for seven nights, four nights at Wyndham Garden Fort Myers Beach and three nights at the Barrymore Hotel in Tampa, with car hire throughout, return flights and travel in November 2017. Other accommodation is also available.
Premier’s campaign includes a number of materials to help agents promote it. This includes a themed video which agents can share online and on social media, glossy window posters and a double-sided A4 trade flyer with product information and suggestions on how clients can spend their time in each destination.
Agents will also benefit from Premier’s July booking incentive, receiving between £25-£150 in shopping vouchers for every inclusive Florida booking.