South Africa’s new film showcases people power

by Laura Gelder

South African Tourism has unveiled a new film, along with accompanying images, that places the country’s people at the heart of its marketing message for the travel trade.

The 10-minute film is available alongside an image bank for agents to peruse and use.

Drawing on the tradition of South African heritage story-telling, the film was shot across the country and directed by well-known South African filmmaker, Teboho Mahlatsi. It tells the story of Bheki, a young Mbhaco (a traditional Xhosa wedding gown) looking for design inspiration. During his travels he witnesses South Africa’s vast array of cultures, unforgettable experiences and warm, culturally rooted people.

South African Tourism UK manager, Tolene Van der Merwe, comments: “We hope that our film will aid members of the UK travel trade to gain a deeper knowledge of South Africa and therefore to inspire holidaymakers to want to visit. South African Tourism has a commitment to attracting five million more tourists to the destination in the next five years and we know that, by working closely with the UK travel trade, we’ll be able to effectively communicate the abundance of heritage, art and culture which makes our beautiful country hard for holidaymakers to resist.”

The film has been released on South African Tourism’s YouTube channelFor more information and to access the accompanying images for marketing, agents can visit the South African Tourism digital asset library

The film has been released on South African Tourism’s YouTube channel

For more information and to access the accompanying images for marketing, agents can visit the South African Tourism digital asset library

southafrica.net

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