When it comes to Barbados, your clients might visit the first time for the beach but they’ll likely book again for that Bajan lifestyle. 

This lush, tropical idyll offers powder-soft sand beaches lapped by a sapphire sea – the archetypal Caribbean dream – but it’s the island's warm and welcoming locals who really set it apart. And then there's an exciting culinary scene and a smorgasbord of activities and attractions.

Why sell it now?

There’s never been a better time to sell Barbados!

British Airways recently re-launched its London-Heathrow service to the island and agents can earn fantastic rewards for their bookings through the Barbados Elite Club.

This platform gives travel professionals the tools to gain an expert understanding of the destination. Barbados Elite Club users can not only sell the island with greater confidence but, on logging their bookings, will gain rewards points which can be redeemed for high street vouchers.

In addition, top-performing agents are eligible for additional benefits, such as fam trip invites.

And there is good news for travel agents across the Irish Sea: Barbados Elite Club is launching in Ireland.

Who to sell it to

From luxury lovers to thrill-seekers, Barbados has something to offer to all types of travellers. Of course, beach lovers will love the island, but those who find it hard to sit still for too long will not be disappointed.

As well as water-based activities like wake-boarding, kite-surfing, parasailing, surfing, paragliding and kayaking, the adventure options continue inland. Those in search of an adrenalin rush can try skydiving and bungee jumping, while soft adventure options popular with families range from river tubing to horse riding, hiking and biking.

Budding naturalists can discover flora and fauna on land and in the ocean, exploring lush hiking trails or sinking under the waves to explore shipwrecks and coral reefs teeming with aquatic life including graceful manta rays, colourful parrotfish and dainty seahorses.

Culture vultures will enjoy a rich and varied local scene. Unsurprisingly seeing that the island is the birthplace of rum, Barbados’ rum shops can be the beating heart of local gatherings, places where people meet to discuss island affairs or talk about the state of the West Indies cricket team.

Barbados is probably packed with more architecture that hints at the history of the island than any other Caribbean island and has plenty to offer by way of museums, old towns and traditional villages.

Foodies will be attracted to a menu of freshly caught seafood, grass-fed meats and homegrown fruit and vegetables along with flavourful West Indian curries. From rustic beach shacks, where you can eat with your toes in the sand, to fine dining restaurants with spotless décor, epicureans will be impressed.

What to sell

Barbados has more than 70 miles of palm-trimmed beaches that are as diverse as the island's culture. While the west coast offers calm waters and white sands perfect for lazing with a rum punch, the eastern shoreline has grand coral sculptures carved by the Atlantic trade winds, which also bring impressive waves and attract surfers. To the south, reef-protected waters are made for snorkelling or swimming while the southeast coast is where windsurfers flock - but everyone enjoys the dramatic combination of sheer cliffs and fine pink sand.

Bridgetown, a port town that is a favoured stop for cruise ships, is the islands capital and a must-visit. As well as the lure of its duty free shopping – ranging from air-conditioned malls offering designer goods and jewellery to local markets selling artisan gifts – the town is packed full of historic sites like the George Washington House and Museum, a pretty colonial mansion where America’s first president lived for two months.

Other cultural sites across the island include Farley Hill National Park, where the remains of a beautiful mansion that hosted King George V overlooks the island’s southern point; the Mount Gay Rum Visitor Centre, which tells the history of the world’s oldest rum brand; the elegant Sunbury Plantation House and The Cricket Legends of Barbados Museum (learn more about Sir Garfield Sobers, Wes Hall, Joel Garner, Desmond Haynes, Gordon Greenidge and other Barbados legends).

Natural attractions include the spectacular Harrison’s Cave, where tours reveal sparkling stalactites and stalagmites reflected in glassy pools; Andromeda Botanic Gardens, a haven for hummingbirds and monkeys as well as spectacular blooms, and the nearby Welchman Hall, a three-quarter-mile long gully that is home to exotic and tropical plants.

When to sell it

Barbados is a year-round destination with consistently warm temperatures, but be sure to check the events calendar.

Highlights include the week-long Holetown Festival in February, which showcases Barbadian culture from folk singing to sports, with street parades, markets and food stalls, and Crop Over, which celebrates the end of the sugarcane harvest in summer. This event boasts fairs, fetes, parades and contests, culminating in Kadooment Day, an explosion of colours, food and masqueraders dancing to the pulsating beats of Calypso.

What’s new?

The recently introduced Barbados Welcome Stamp Visa gives those in a position to work remotely and away from their home country the opportunity to do it in paradise - and take their family along too

The 12-month visa can be applied for online and Barbados offers a wide range of accommodation, from budget-friendly studios to beachfront luxury condos. Agents who want to find out more about Barbados should visit: