How to sell Boston
By Richard Williams – February 2020 – 2 minute read
Boston is a great city break destination, filled with exciting historical, cultural, sporting and culinary experiences.
Why sell it?
Many travellers use Boston as a jumping-off point to explore America’s northeast coast. Trips up through New Hampshire and Maine are popular, as are tours of Cape Cod and its islands and the quaint coastal ports of Rhode Island and Connecticut. Agents who can create a package including a Boston city-break, car hire, and a tour itinerary with accommodation and interesting experiences can expect to benefit.
Who to sell to
Boston can be sold to travellers wanting something less complicated, large and brash than New York or L.A. It is a walkable city, with parks and museums, and appeals to the older generation – those with time to stroll and browse. It is also good for families and has the fifth largest LGBT population in the USA.
What to sell
Boston is strongly identified with the anti-colonial struggles of the American Revolution: it is the site of the Boston Tea Party and the Battle of Bunker Hill. A visit to the Boston Tea Party Ships and Museum is an informative and fun recreation of the event aboard a period vessel, with actors in full costume playing up the radical views and righteous anger of the colonists.
The 4km-long Freedom Trail walking tour includes 16 historical landmarks that tell the story of Boston. It starts in smart Beacon Hill, with its rows of redbrick houses set on steep, cobbled streets. Former residents include writers Henry James, Robert Frost and Louisa May Alcott.
The Freedom Trail includes North End, a neighbourhood settled in 1630. The small groceries and family-run restaurants have an appealing Italian flavour. Here too is the Paul Revere House, a fine example of 17th-century wooden architecture.
The retail centre of Boston is the relatively new Back Bay area, home to the city’s most exclusive mall, Copley Place, as well as the Museum of Fine Arts and the Isabella Stewart Gardner Museum. After all that culture, visitors can enjoy one of the friendly Irish bars along Boylston Street, or tuck into the local lobster or clam chowder.
When to sell it
Spring is the start of the baseball season, and you might catch a game at the legendary Red Sox home stadium, Fenway Park. The city alsohosts the Boston Marathon in April.
Summer sees temperatures around 30C while autumn brings crowds of ‘leaf-peepers’ for the spectacular reds and golds of the New England fall. October sees the Head of the Charles Regatta rowing race, and the start of the whale-watching season.
The Time Out Market Boston food hall, with 15 restaurants, two bars and a shop, opened in Fenway in October with local and international cuisine and communal dining tables in an Art Deco space.
On May 22 Delta is launching new flights from Gatwick and Manchester to Boston. Delta’s summer seasonal Edinburgh-Boston flight also restarts on May 22, while Virgin Atlantic and Delta fly daily year-round to Boston from Heathrow.