How to sell Poland
By Jessica Pook – September 2020 – 5 minute read
Those looking to avoid the crowds will find ample space in Poland. With undiscovered cities and postcard-worthy landscapes, it’s perfect for a socially distanced holiday.
Why sell it?
Many of Poland’s cities such as Warsaw, the capital, Gdansk on the Baltic coast, and Poznan and Wroclaw in western Poland all remain relatively undiscovered by the British tourist. Beyond its cities, empty beaches, forests, salt mines and the snow-capped Tatra Mountains offer visitors the chance to socially distance away from well-trodden tourist routes.
Who to sell to
Poland's more recent history has been significant, and at times raw - which will strike a chord with anyone with an interest in European history. An insight into some of the tragic events of World War II can be seen at the Warsaw Rising Museum or at the modern Museum of the Second World War in Gdańsk. But where there is darkness there is also light and several of Poland’s most historic cities consider their old town areas some of the prettiest on the continent, especially when the Christmas markets light up the darkest nights.
It’s also a country that serves up hearty and warming meals that will delight food-lovers. Polish cuisine is rich and diverse and varies from region to region. Expect to find fresh seafood along the Baltic coast while further inland, dumplings, soups with bread, and meat, potato and cabbage dishes are a traditional menu staple. Polish beer and vodka is popular worldwide for their quality and much cheaper in the country's pubs, bars and restaurants.
Young travellers and those travelling on a budget will be attracted by the fact that Poland is an extremely affordable holiday destination. Visitors can expect their money to go a lot further, even in the bigger cities.
What to sell
City breaks are a great way to explore Poland with Krakow being the most popular destination - and for good reason. Visitors are drawn to atmospheric Main Square to watch the horse-drawn carriages circle round, or to the Jewish quarter where meals are accompanied by the sound of an accordion player.
Alternativley, Poland’s capital Warsaw is full of historical charm. A UNESCO world heritage site, the Old Town delights visitors with its colourful tenement houses, museums and Royal Castle. The city also has an abundant of outdoor space, which can be enjoyed at the Royal Łazienki Park and along the banks of the Vistula River.
Gdańsk, on the Baltic coast is rich in trade union history. Visitors can learn about Poland’s long, hard fight against the communist regime at Solidarity Square and Gdańsk Shipyard. Gdańsk is also a vibrant port city with tourists gravitating towards the River Motława to watch boats sail part.
The mountainous landscape of Poland makes it ideal for a ski holiday, with the slopes in Zakopane, at the base of the Tatras Mountains, a must for winter enthusiasts. In the warmer months outdoorsy types can enjoy walking tours in the Masuria Lake District in the northeastern Poland, home to over 2,000 lakes.
When to sell it
Poland is a year-round destination but it is renowned for its festivities and Christmas markets.
In the autumn months, cities have a cosy, warm and fuzzy feel about them, with September marking the start of ‘Golden Autumn’, as the locals call it, with apple trees adding to the crimson red displays.
The best time for visiting the Tatra, a mountain range between Slovakia and Poland, is from April to September when the dry weather draws in hikers and bikers, while the coastal region is best visited from May to October.
Book it with... Regent Holidays
Regent Holidays offer a seven day Essential Warsaw and Krakow tour from £650pp. The twin centre trip explores the historical sights of Warsaw, including world-class museums before travelling by train to Krakow, Poland’s arts and culture hub.