How to sell Villa Holidays
By Laura Gelder – January 2021 – 3 minute read
As clients look for holidays with lessened contact with others, villas are increasingly in demand. We look at options for a home away from home.
Why sell it?
A desire to be self-contained on holiday has never been stronger. While hotels and resorts have scrambled to introduce new protocols which protects guests from the virus – disinfecting high touch-point areas regularly or implementing one-way systems or rules on mask-wearing – villa providers are already made for this ‘new normal’. Once you’re checked into a villa, if you play it really safe you need not come into contact with anyone but your travel companions.
Who to sell to
With Covid-19 still at large, it’s not just families who want their own personal space on holiday – couples and groups of friends are far more likely to be swayed by the idea of having their own pool, sunloungers and space to prepare their own meals. Even families who traditionally opt for the ease of a half-board or all-inclusive hotel may now be tempted to stay somewhere where no one can burst their bubble.
What to sell
The Mediterranean and Florida offer the most choice for villas but are by no means the only options. James Villa Holidays has lots of choice in the Caribbean, as does CV Villas which also has a wide selection in Morocco. The Villa Collection has properties in Belize, Costa Rica, Mexico, Indian Ocean islands like Mauritius and the Maldives, the Middle East – including Dubai – and New York. And Abercrombie & Kent’s more unusual villa destinations include Cape Town, Sri Lanka and the Seychelles.
How to sell it
Though ease of social distancing and easily-controlled hygiene and cleanliness are selling points now, don’t forget USPs like exclusivity, privacy, space, freedom to set your own pace and rhythm and potentially save money by eating in.
CV Villas’ Managing Director, Tristan Symondson, comments: “Features such as pools, gardens, games, home entertainment and well-equipped kitchens mean that guests don’t even need to leave if they prefer not to. Our ABOVE collection offers fully-serviced properties boasting in-house chefs, chauffeurs, home cinemas and spas.”
Gemma Lewis, Director of The Villa Collection, urges agents to pre-plan: “Book transfers in advance to ensure the safety of your clients and ask about pre-ordering groceries and meals.”
For travellers who are mourning the comfort of a resort, you can offer the best of both worlds by selling villa accommodation within one. The Far East and Indian Ocean are hotspots for this, with notable brands including Anantara, Aman, Four Seasons and Banyan Tree.
The Villa Collection has partnered with private aviation specialist Flitestar to launch trade bookable villa packages with private jet or plane and private airport transfers. It also recently added some Scottish castles and estates to its portfolio to meet the demand for domestic travel.
Book it with... James Villa Holidays
Clients can escape to the Villa Rose Garden in the Herceg Novi Region of Montenegro from £679pp, based on four sharing and including flights from Gatwick Airport.