Advantage to enhance personalisation with ATOL Plus

by Jessica Pook

Advantage members will soon be able to offer clients an enhanced personalised product portfolio with the launch of ATOL Plus.

The new service is delivered by Advantage Holidays & Cruise, Advantage’s existing in-house tour operation, and follows feedback from members on how their business needs are evolving.

It will operate on a low-cost model and enable Advantage to cater for those members who are looking to move away from their own ATOL licensing or those with specific, additional product requirements to those currently served by Advantage Holidays & Cruise.

It has been designed to provide each member who subscribes to the service with a bespoke product plan, giving them access to new accommodation, flight, ground transportation and ancillary options, enabling them to diversify their business and allow members to maximise all sales opportunities whilst minimising their risk in the process.

Head of Advantage Holiday and Cruise, Lee Ainsworth, said: “We have been engaging with our member partners to truly understand their product requirements and goals post-pandemic. As a result, we have created the new ATOLPlus service to deliver bespoke product plans for their business, drawing on the strength of our global partnerships from across the business. Members will also benefit from robust tour operating technology and practical support, helping to make bookings simple and easy.

“We know members are facing increasing regulatory pressure and supplier consolidation as we begin to emerge from the pandemic. The overwhelming feedback we received confirmed a growing demand to improve competitiveness and create a point of differentiation through the products members sell, both of which we are confident ATOLPlus will achieve. 

“By diversifying and further investing in our member focused ATOL solutions we can better serve all members, delivering a full-service solution via Advantage Holidays & Cruise and a more bespoke service with ATOLPlus.” 

Advantage members interested in ATOLPlus will need to follow an application process ensuring it is the right solution for their business and to aid the personalisation of the product.

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