Azerbaijan invites tourists to ‘Take another look’

by Jessica Pook

The Azerbaijan Tourism Board (ATB) has revealed its ‘Take another look’ marketing campaign, designed to double the current in-bound tourism by 2023.

The campaign aims to present a new portrait of the country and enhance its destination value. Azerbaijan has a rich history dating back five millennia, culture surrounding the Great Silk Road and sporting events such as the upcoming Formula 1 Azerbaijan Grand Prix and UEFA's Europa League Final in 2019.

With a new brand and the ‘Take another look’ promotional campaign, Azerbaijan will focus on increasing the number of tourists from a broader pool of countries throughout Europe, the Middle East and China, as well as Central and Southeast Asia.

“Take another look’ unlocks Azerbaijan’s unique stories and secrets. The Azerbaijani people are excited to share their culture, cuisine and country with visitors, said Florian Sengstschmid, CEO of Azerbaijan Tourism Board. For thousands of years, the paths running through Azerbaijan have hosted many a traveller, trader and guest. We are delighted to launch our new brand identity and the ‘Take another look’ campaign at the World Travel Market.”

The country is thought to be on the cusp of a tourism boom as it welcomed a record number of in-bound visitors in 2017 following recent investments in tourism promotion, including a simplified new electronic visa procedure.

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