Carnival Cruise Line launches redesigned booking tool
by April Waterston
Carnival Cruise Line has launched “GoCCL Navigator”, a redesigned cruise booking tool for travel advisors.
In addition to a new sleek design, interaction with the site has been streamlined to reduce the number of steps required to perform tasks and the site has been optimised for mobile devices.
Other new features include an enhanced search function that enables one-step filtering for more accurate searches, interactive deck plans that make selecting specific staterooms easier, and improved quick-quote and pricing functionality that enables agents to personalise Carnival-branded emails to clients in just a few steps.
It also allows for easier price comparisons on different stateroom categories and improved booking flow for individual reservations.
The platform was beta-tested in May by more than 500 “power users” – agents who are the line’s highest-volume bookers.
“Carnival worked with many of our travel partners to understand their needs and make sure that the new GoCCL Navigator booking engine is user-friendly and efficient,” said Adolfo Perez, Senior Vice President of Global Sales and Trade Marketing. “The launch of GoCCL Navigator is part of our ongoing commitment to providing travel agents with the best sales tools in the industry so they can book clients on a Carnival cruise with ease.”