Shearings adds The Signature Collection
by Jessica Pook
The collection will feature premium versions of the Shearings’ UK escorted coach tours, with 23 new holidays to choose from.
With a choice of more than 30 holidays in total, ‘The Signature Collection’ primarily features four-star hotels ranging from Victorian country houses to city hotels, all with facilities such as spas, swimming pools, bars and lounges, dining options, and even observatories and vineyards.
The collection will have a dedicated landing page on the Shearings website and its own section in relevant brochures. Bookings are now open for holidays departing from March 2022 with over 100 departure dates available throughout the year.
Holidays include York and Knaresborough at Warner Nidd Hall; Stirling, Edinburgh & the Trossachs; Worcester and Wonderful Wye Valley at Warner Holme Lacy House; Hidden Belfast & Giant’s Causeway and Leigh Park Vineyard Hotel, Bath & Salisbury.
All Shearings’ Signature Collection holidays include coach transportation from a local joining point or by Home Connect service, hotel accommodation with full breakfast and evening meals, and excursions as detailed. Holidays start from £329pp for a five-day New Forest and Bournemouth at Warner Lakeside tour, staying on Hayling Island.
Tours include a five-day Carnoustie, St Andrews & the Scottish Coast, priced from £559pp and includes a trip to Dundee and Glamis Castle, and a visit to coastal St Andrews with a whisky or gin distillery tour at Kingsbarns. Guests will stay in the four-star Carnoustie Golf Hotel & Spa - as well as golf the resort has a swimming pool, sauna, steam room, gym and a restaurant.
“We already have a Leger Holidays ‘Luxuria Signature Collection’ and using the same name for Shearings creates synergy and unity between the brands. ‘The Signature Collection’ will differentiate our product range by offering a premium version of the classic coach holiday our customers know and love. This will help us to widen our target audience by attracting customers that are looking for an upmarket hotel, but still want all the highlights and value-for-money that comes with a coach holiday.
“Our overall aims for the Signature Collections, for both brands, are to grow our market share, expand our customer base and set ourselves aside from the competition.”