Families look to Caribbean for October half term
by Jessica Pook
Members of the CTO Chapter, UK & Europe say they have seen "an immediate shifting of enquiries" to the Caribbean for October and September 2021.
Whereas bookings to date had been primarily based on winter sun 2021/22, the Caribbean tourism industry is reporting strong interest and bookings from families for October's half-term break.
Carol Hay, Business Development Director of the CTO Chapter, UK & Europe, said members are encouraged by the shift in consumer confidence and that the Caribbean is prepairing for a strong UK bounceback.
“Whilst we can’t preempt what will happen, it does seem that for families in particular the Caribbean in the summer holidays or October's half-term is looking a good bet,” she said.
“The Caribbean, as a region, has managed the pandemic well and has robust protocols in place, has vaccination programmes underway and tour operator and hotel partners have incredibly flexible booking policies in place to offer reassurance to consumers."
Hay also outlined the CTO’s strategy for recovery, which has a particular focus on working with the trade.
The chapter is providing resources for agents with up-to-date information on protocols and entry restrictions as they evolve.
It is also ensuring members are updating the trade on developments and products and is incentivising consumers with campaigns to change behaviour from “look to book”.