First Class campaign will boost Canada bookings

by Steve Hartridge

First Class Holidays' biggest-ever Canada campaign, which it is running in association with Destination Canada, offers agents a range of support material and the chances to win a trip to Canada..

The operator's Love Canada initiative will extend until the end of March 2022.

The six-month-long campaign will include trade-marketing materials such as posters and videos as well as a booking incentive to win a trip to Canada.

"We will have so much content for agents to use and interact with," said Managing Director, Dan Gathercole.

Canada, which reopened its borders to UK visitors on September 7, is anticipating a wave of visitors this autumn and beyond.

"We are seeing a surge of late bookings for October, with conversion double that of 2019 and average spend 20% up, which is very encouraging,” added Gathercole.

"We are getting lots of Motorhome requests and self-drives, but the ever-popular rail and cruise packages continue to sell really well. We are also doing a lot more VFR for October.

"People tend to be doing more family trips than ever before and staying for slightly longer and spending a bit more money.

"It’s been a difficult 18 months, but our team have been fantastic and we have managed to retain the majority and improve our proposition. We believe that Canada in particular will do extremely well given its vast landscape and the type of holidays most people take," he added.

First Class Holidays has rescheduled its 25-year anniversary celebration to November 11 at Stapleford Park in Leicester.

It will invite over 100 agents to Stableford Park, which, Gathercole says, will make it the biggest event the company has ever staged.

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