First training programme from Sonoma County

by Jessica Pook

Agents can become an expert on California’s Wine Country with the new Sonoma County Travel Pro training programme.

Created in coordination with Sonoma County Tourism and Trav Pro Mobile, the programme will teach agents “all things Sonoma Wine Country” so that they will be better prepared to share, sell, and promote the destination to their clients.

The toolkit provides product information, maps, shareable images, information on trade events and a directory of accommodations, attractions, activities, and events.

The training programme is a first for Sonoma County and can be accessed via desktop or mobile and is available to use offline with a mobile app.

 Deleyse Langdale, Sonoma County Tourism’s Vice President, Global Tourism Development said: “In addition to becoming a certified Travel Pro, the ‘always-on’ platform gives agents access to an online tool kit, plus it provides targeted content that can be shared directly with their customers. We see this as a win-win on many levels.”

Agents can also connect directly with a member of the Sonoma County team via the new Facebook group, Sonoma County Travel Pros.

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