Flight Centre unveils new brand campaign

by April Waterston

Flight Centre has unveiled its new brand campaign entitled ‘All travel, No worries’.

The multi-million-pound brand refresh will be rolled-out across the travel company’s network of over 80 UK stores from July 8, as well as on its website and social media channels.

‘All travel, No worries’ reflects Flight Centre’s ethos as a tailor-made holiday company with a little nod to Flight Centre’s Australian heritage and relaxed, conversational approach.

Yvonne Hobden, Flight Centre’s Head of Retail Marketing, said: “This is an extremely exciting time for Flight Centre as we embark on a new brand positioning, the first since our UK launch in 1995.

“The campaign is designed to invite travel bookers to reassess their own behaviour with a dose of humour. You don’t need to settle for an off-the-shelf package holiday that isn’t quite right, when Flight Centre’s service is ‘All about you, No one size fits all’”.

Flight Centre also promises to provide ‘All chat, No chatbots’ as the brand steers away from algorithms and bots and focuses on personal service offered by over 700 Travel Consultants across the country. They take the time to get to know their customers and their desires, and ensure that customers’ trips are ‘All planned, No panic’.

The campaign will be accompanied by a new, light-hearted tone of voice in Flight Centre’s marketing.

To learn more about Flight Centre’s brand repositioning visit


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