Girl About Travel launches Travel Club

by Jessica Pook

Girl About Travel, a new online travel agency for women, is launching a virtual Travel Club for clients seeking out holidays that ‘can’t be Googled’.

The Yorkshire-based brand, which is due to launch on September 19, consists of a network of specialist travel agents who book bespoke itineraries for its female clientele.

At the heart of the company is its consumer Travel Club, which aims to offer ATOL-protected holidays alongside inspiration and expert advice for its community of travel-loving women.

The new brand is the vision of travel marketer Lyndsey Thomas, who founded travel and lifestyle blog Girl About Yorkshire in 2016 and has grown the brand to become a team of industry experts, with thousands of followers and subscribers.

Describing the brand as ‘a one-stop-shop for women to dream it, plan it and book it,’ Lyndsey says: “We believe travel, experiences and adventures are essential to families, and an overriding theme from the thousands of women in our community is that people don’t just want your standard ‘fly and flop’, ‘out of the box’ stereotype. These women want more. More for them and more for their families, but they don’t know where to start.

“We don’t believe that travel and experiences should cost the earth, we seek out and champion the underdogs; the small, authentic, off the beaten track diamonds that most people, especially the big OTAs (online travel agents) won’t shout about, and we will help our community to create a holiday of a lifetime that’s personal to them.”

The launch will take place on September 19 as part of the Girl About Travel Extravaganza; including bucket-list travel prizes, live talks from destination experts from around the globe and a free trial of the new members club.

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