Greater Palm Springs Convention & Visitors Bureau unveils name change
by Charlotte Flach
A convention bureau for one of California's most popular destinations has rebranded to Visit Greater Palm Springs and introduced a new logo.
"The Greater Palm Springs region continues to evolve," said Scott White, President and CEO for Visit Greater Palm Springs. “The name Visit Greater Palm Springs is direct and easy to understand, represents a call to action, reinforces the organisation's marketing efforts, and reduces confusion about the organisation’s purpose for potential visitors seeking information.”
The new name reflects the organisation’s longer-term vision of growing the tourism economy in the region.
This includes the building of a well-trained workforce to welcome visitors and provide them with a high level of service, with continuing focus on ease of access to the destination for both visitors and residents through air service development as well improving access by rail, car and public transport.