Jet2holidays’ new Vibe brand
by Laura Gelder
Jet2holidays announced a new-product at its annual conference this November - Vibe.
Vibe appears to plug the gap left by the Thomas Cook-owned Club 18-30s but aims to target millennial holidaymakers who want to experience “much more than a typical 18-30s holiday”.
Jet2holidays has taken a collection of hotels across almost 50 resorts and sorted them into four ‘Vibes’, making it easier for agents and customers to choose.
The four vibes are: Iconic Vibe, encompassing renowned hotels such as Ibiza Rocks; Party Vibe, for those looking for good-value hotels in the heart of a party resort; Pure Vibe, for those who want to enjoy pool parties, live music and DJs at their hotel; and Chilled Vibe, for luxury lovers, looking to lounge by the pool.
There will be a dedicated website and 76-page brochure for Vibe and the Jet2holidays Trade Team is rolling out a programme to help independent agents understand the brand, with sessions on the company’s Earn Your Wings training programme, webinars, trade emails, social media support, and branded merchandise. There will also be consumer campaigns across TV, radio, email and digital, plus dedicated social media channels.
Zoe Towers, Head of Product at Jet2holidays said: “What really sets this exciting new brand apart is the amount of time we’ve put into helping independent agents choose a holiday that’s tailored exactly to what they need.”