Multigenerational trips will be a big trend in 2022, says research from Dubai Tourism
by Charlotte Flach
Families are preparing to jet off on multigenerational ‘trips of a lifetime’ next year, according to new research from Dubai Tourism.
And one in six of the 2,000 people the tourist board approached said they would be willing to double their normal budget to make up for the lack of travel over the past months.
More than a third (36%) have cash saved from not travelling abroad and 78% see holidays as a great way to bring multiple generations together.
Nine in 10 said that new experiences with members of the family are important to their holiday, with 59% saying they want to try new things. Looking ahead to 2022, 56% admitted to daydreaming of winter sunshine weekly or more, with one in six doing so daily.
Issam Kazim, CEO of Dubai Tourism, said: “The findings of the survey have shown experiences are a major part of what all the family want to enjoy on a trip. Dubai offers strict measures to safeguard the health and wellbeing of our residents and guests – and is just a seven-hour flight from the UK.
“We also have many exciting projects for Dubai in the coming months, the main one being EXPO 2020, which we’re really looking forward to.”
Dubai is set top open several new hotels over the coming months, including Raffles the Palm Dubai, Hyde Dubai Business Bay, Th8 on Palm Jumeirah’s West Crescent, and 25hours Hotel Dubai One Central.