Tourism Australia has new cultural collection
by Laura Gelder
The new Cultural Attractions of Australia initiative is a collective of premium, agent-bookable experiences and the latest addition to the Signature Experiences of Australia programme.
This industry-led collective of iconic Australian arts and cultural attractions includes Adelaide Oval, Arts Centre Melbourne, Australian War Memorial, Australian Parliament House, Fremantle Prison, Melbourne Cricket Ground, Mona (Museum of Old and New Art), National Anzac Centre, National Gallery of Australia, National Gallery of Victoria, Opera Australia, Port Arthur Historic Site, Qantas Founders Museum, Sovereign Hill, Sydney Opera House and WA Maritime Museum.
Each of the institutions has developed one or more premium experiences, most of which are newly created for Cultural Attractions of Australia. The 22 experiences range in price from $140 to $50,000pp.
Canberra’s Australian War Memorial offers a personalised tour and behind the scenes exploration of its unique collection of letters, maps, photographs and diaries.
In Tasmania, Port Arthur Historic Site (pictured) invites guests to put themselves in the shoes of some of Port Arthur’s most notable individuals going ‘behind the prison bars’ and to dine in the World Heritage-listed prison settlement as night falls.
Performing arts lovers can be fitted with a wig and costume and arrive via the stage door of the Sydney Opera House for their on-stage debut in an Opera Australia performance.
Arts Centre Melbourne has exclusive access to the Australian Performing Arts Collection Store, backstage tour and guided look through the Australian Music Vault.