Tourism up for Azerbaijan

by April Waterston

It is estimated that by the end of the year almost three million tourists will have visited Azerbaijan in 2019 – an increase of around 11% on 2018.

While China and India are the fastest growing markets, with an annual growth of 64% and 67% respectively, the British market has seen an increase of around 24%, and Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, is hopeful to see further increase in 2020.

Speaking at the World Travel Market in London this week, Florian said: “80% of British tourists are looking for a trip that’s ‘off the beaten track’, and Azerbaijan is perfect for this. In just a short trip travellers can experience nine of the 11 climate zones, plus cities, beaches and culture.

“Our award-winning international airport is now connected with over 20 airlines and more than 60 direct flights to various destinations across the globe. Travellers can easily navigate the country, or could combine a city break to Baku with a connection to neighbouring Georgia.”

In 2020, Azerbaijan will be hosting four games for the Euro 2020 Cup, and from June 4-7 will host the Formula One in Baku, both of which are expected to drive further visitors to the country.

The Azerbaijan Tourism Board launched Experience Azerbaijan at WTM, a comprehensive bi-annual magazine (available online) highlighting what the country has to offer. The  first Winter/ Spring issue covers destinations including Sheki and Nakhchivan, the annual holiday Novruz Bayram, as well as activities ranging from skiing to Baku’s nightlife.

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