Travel media unites for #onetravelindustry
by Laura Gelder
Trade publications work together during coronavirus crisis
The travel trade media in the UK & Ireland is uniting behind the #onetravelindustry movement, to bring competing media businesses together with one common goal during the coronavirus crisis.
Titles including ABTA Magazine, Cruise Adviser, Cruise Trade News, Selling Travel, Travel Bulletin, TravelMole and TTG are working together to stand behind the industry, at a time when the sector faces its biggest ever threat.
All the brands will be using #onetravelindustry to showcase best practice, tips and experiences from across the travel industry to share how companies large and small are dealing with the impact of the coronavirus.
The group will also share each other’s content under the hashtag, to ensure the widest exposure possible for the learnings and advice to come out of the crisis – demonstrating ‘one travel media’, uniting behind one travel industry.
Each business has been informing their readerships of the unfolding crisis and supporting the industry since it began and will continue to do so, separate to the campaign.
The travel media signatories, each committing to promote best practice in travel for #onetravelindustry, are:
Steve Hartridge, Editorial Director, BMI Publishing
Chris Pitchford, CEO, Real Response Media
Jeanette Ratcliffe, Publisher, Travel Bulletin
Graham McKenzie, Managing Director, TravelMole
Daniel Pearce, CEO, TTG Media
Sam Ballard and Anthony Pearce, Directors, Waterfront Publishing