Thailand’s biggest island was the first to welcome back international visitors as part of the country’s reopening strategy, and it’s got room for everyone.

Why sell it

If your clients are focused on getting to the beach (as trends predict they will be), Phuket is one of Thailand’s iconic beach destinations and fully vaccinated travellers can now stay quarantine free as part of the ‘Phuket Sandbox’ model. All arrivals to Thailand must start their itinerary in a ‘Sandbox’ location for a minimum of 7 nights (reduced from 14) before being able to visit any other part of the country at their leisure.

Clients can avoid busy Bangkok entirely as TUI flies direct, as does Emirates and Etihad but with a short stop in their respective hubs (Dubai and Abu Dhabi). Before departure, travellers must complete the online Certificate of Entry, download and complete the Thailand Plus track and trace app and have travel insurance covering Covid-19. 

On arrival they must present a negative PCR test within 72 hours of departure.

Who to sell to

Phuket’s size means its appeal is wide ranging. Couples will find dreamy beaches, sunset viewpoints and romantic resorts while families have great-value family-focused resorts, cheap eats and activities galore, including shows and theme parks. 

Travellers who get easily bored can find distraction in watersports – like kayaking and diving – and boat trips. Inland, the mountainous island has elephant sanctuaries and offers jungle trekking on foot, quad-bikes and ziplining. There are plenty of sightseeing spots, including the Big Buddha, various temples and markets. Foodies will also be in their element. 

What to sell

Phuket’s most famous resort is the lively Patong with its cheap and cheerful bars and restaurants (some very lively) and activities aplenty. More upmarket and low-key nightlife beckons in resorts including Kamala Beach, which has a Café del Mar and The Hyatt Regency Phuket. Swanky Surin Beach is home to luxury resorts and millionaire’s villas. Resorts like Kata, Karon and Kamala offer a good balance between fun and quiet for families and couples alike. 

For off-the-beaten-track vibes head to jungle-hugged Freedom Beach for the day.Cosmopolitan capital Phuket Town, with its brightly-coloured Sino-Portuguese shopfronts, European mansions and vibrant markets is fun to explore.

When to sell

Phuket has a dry and a wet season but temperatures hover around 30C all year. The high season is late November to late March. April and May are hot and sticky before regular rains make an appearance from July to early November.

Book it with...


Seven nights at the Avista Hideaway, between Tri Trang Beach and Freedom Beach, on a B&B basis, is priced from £987pp, flying from Gatwick.