This is the Hong Kong Tourism Board’s (HKTB) online training programme, designed to give travel professionals the tools and knowledge needed to sell Hong Kong.

The set-up

Three modules make up the online training course, with information about the city’s history, culture, major attractions, festivals, events and much more.

The basic module: Getting to Hong Kong and travelling around, accommodation, essential facts like climate and currency, major attractions, events and landmarks and an overview of the HKTB’s online tools available for agents.

The Intermediate module: The key features of and the trade-dedicated portal PartnerNet.

The advanced module: Agents will get insight into the destination via a series of case studies.

The benefits

Upon completion of Hong Kong Specialist, agents will become automatic members of the Hong Kong Specialist Club, which unlocks benefits such as a complimentary welcome pack on your next trip to Hong Kong, including: a Big Bus Tours pass, a five-day Discover Hong Kong Tourist SIM Card, DukLing Harbour Cruise, Hong Kong TramOramic Tour, Sky100 admission ticket and MTR Tourist Day Pass.