Caribbean Travel Guru
This unique training programme is bought to you by the Caribbean Tourism Organization and its members and offers agents a one-stop-shop for this diverse region, famed for its white sand beaches, clear waters and laid back attitude.
Caribbean Travel Guru holds essential information on all its members, including 28 destinations, as well as more specialised content designed to make you a top-selling agent for the Caribbean.
The aim of the programme is for users to obtain Guru status. Caribbean Travel Gurus are recognised by the CTO, the UK travel industry and consumers. Gurus receive benefits such as priority places on fam trips, monthly and annual prizes as well as exclusive access to networking events.
To get to the Guru level agents must attend events, upload bookings and complete tests on what they have learnt from the programme:
The main areas of CTG are:
- Destinations: Every member country has a dedicated page with an overview, details on top attractions and hotels, how to get there and get around, key selling points and a sample itinerary.
- Essential information: This includes details on the region as a whole, how to island hop across the Caribbean and information on regional transport and car hire.
- Special interest: Covering holiday types from eco tourism to wellbeing, this section contains top tips on what destinations and attractions to recommend to which client, making a booking much more specialised.
- Spotlight topics: Constantly updated, this section looks at specific product in-depth and includes destinations, airlines, cruise lines and hotels.